Weden (pronounced "WEED-EN") is a cannabis dispensary chain based in California, primarily serving the San Francisco Bay Area. They have multiple dispensaries in San Francisco, including locations in SoMa (South of Market) and Mission District. Weden offers a variety of cannabis products, including flower, pre-rolls, edibles, concentrates, and vapes. They focus on high-quality, lab-tested products from reputable California brands, and some locations offer delivery services for the Greater San Fransisco area. Known for a modern, boutique-style dispensary experience, with an emphasis on customer service and education, Weden is known for its knowledgeable staff and well-curated product selection.
During my time with Weden, I was tasked with helping to launch an inclusive cannabis movement in California. From the brand’s utopian name, to its use of typography, psychology of colors, diverse visuals, promo videos, billboards, retail interior and exterior design, kiosk layouts, delivery marketing, packaging, ads, social strategy, retail clothing, and so much more, Weden was a chance for me to help build a thriving movement for the acceptance and modernization of cannabis in our time.
I helped to create a brand and aesthetic that has made cannabis more approachable for every generation. A place hip enough to create Instagrammable moments but inviting enough for your everyone to explore. I helped create this brand with all people, and all levels of experience with cannabis in mind.
I created mobile friendly templates, email designs, product & page mockups for blogs, physical products, and more. I had a hand in the conception and creation of the Weden brand guide, look and overall aesthetic for the brand, and helped to storyboard, edit & shoot commercials for the brand during my time with the company.
"...Michael is well versed in both print and online design and is exceptional at creating well-conceived design themes around loosely defined specifications. The quality of Michael’s work, organization, and attention to detail are excellent. He has been a great promoter of all 7 of our brands and maintained consistency to our brand standards across many varied platforms and formats."
Camille McCutcheon
Director of Digital Marketing, ManifestSeven​
He has experience working on illustrations, newsletters, reports, invitations, posters, displays and brochures for a number of our clients.
Michael is proficient on all of the latest versions of the most cutting edge design software and is always eager to learn new skills. Our clients have been impressed with his range of knowledge, his ability to meet tight deadlines and the excellent quality of his work.
Cara Raffele
Vice President of Marketing, ManifestSeven​
Looking back, I’ve had the incredible privilege of creating designs that thrilled my imagination—bold colors, striking layouts, and ideas brought to life with every stroke and pixel. But no matter how satisfying the creative process was, the true magic always happened when I shared those designs with the world. Sharing my work, seeing people react, and knowing it might actually matter to someone? That’s what sticks with me. The real reward is in the connection, not just the craft.
